Nice To Matcha was born from passion, built without investors, and carried by a love for people.
From a humble start to serving over 100,000 customers worldwide, our journey has always been about excellence — in product, service, and spirit.
We’ve blended premium quality with fun, heart with craft — and somehow, the world noticed.
Our journey to Japan led us to the quiet towns of Wazuka and Uji — places where matcha is more than a craft; it’s a way of life.
There, we found farmers whose care runs generations deep, hand-picking the first flush of spring and shade-growing each leaf to preserve its sweetness and vivid green colour.
Certified organic and JAS approved, every batch is stone-ground slowly by artisans who’ve devoted their lives to perfecting this tradition.
What you taste is the result of their patience — and our promise to honour it.
The farmers behind our matcha carry generations of knowledge — families who have devoted their lives to the soil, the harvest, and the craft.
In Wazuka and Uji, traditions are passed down through time, not textbooks — like Mika and Ken, who now continue the legacy of their father with the same quiet dedication and care.
It’s through relationships like these that our matcha finds its soul — a product of heritage, patience, and deep respect for the land.