The Matcha Edit

Japanese Matcha vs Chinese Matcha: Why Origin Changes Everything

Japanese Matcha vs Chinese Matcha: Why Origin C...

Matcha is now produced in China, South Korea, and increasingly in other countries across Asia and beyond. Most of it is cheaper than Japanese matcha. Some of it is labelled...

Japanese Matcha vs Chinese Matcha: Why Origin C...

Matcha is now produced in China, South Korea, and increasingly in other countries across Asia and beyond. Most of it is cheaper than Japanese matcha. Some of it is labelled...

Signature or Masters Reserve: Which NTM Matcha Is Right for You?

Signature or Masters Reserve: Which NTM Matcha ...

Both are first flush. Both are shade-grown. Both are single cultivar, JAS certified organic, stone-milled to 10 microns. The standard is the same. What is different is the cultivar, the...

Signature or Masters Reserve: Which NTM Matcha ...

Both are first flush. Both are shade-grown. Both are single cultivar, JAS certified organic, stone-milled to 10 microns. The standard is the same. What is different is the cultivar, the...

Does the Matcha Cultivar Actually Matter? The Honest Answer

Does the Matcha Cultivar Actually Matter? The H...

Yes. And it matters more than most of the information on the label. Cultivar is the detail that determines what the tea plant actually produces in terms of flavour, colour,...

Does the Matcha Cultivar Actually Matter? The H...

Yes. And it matters more than most of the information on the label. Cultivar is the detail that determines what the tea plant actually produces in terms of flavour, colour,...

From Leaf to Powder: How Matcha Is Actually Made

From Leaf to Powder: How Matcha Is Actually Made

Most people who drink matcha regularly have never thought about what happens between the tea plant and the tin. The process is more involved than most expect, and every step...

From Leaf to Powder: How Matcha Is Actually Made

Most people who drink matcha regularly have never thought about what happens between the tea plant and the tin. The process is more involved than most expect, and every step...

How to Tell If Your Matcha Bar Is Any Good

How to Tell If Your Matcha Bar Is Any Good

Most people who've ordered matcha at another bar find it flat, bitter, underwhelming or undrinkable and assume that is just how matcha tastes. It is not. A well-run matcha bar serving...

How to Tell If Your Matcha Bar Is Any Good

Most people who've ordered matcha at another bar find it flat, bitter, underwhelming or undrinkable and assume that is just how matcha tastes. It is not. A well-run matcha bar serving...

Why Does Matcha Feel Different to Coffee? The Science Behind It

Why Does Matcha Feel Different to Coffee? The S...

Matcha and coffee both contain caffeine. If caffeine were the whole story, they would feel the same. They do not. The difference is not subtle and it is not placebo....

Why Does Matcha Feel Different to Coffee? The S...

Matcha and coffee both contain caffeine. If caffeine were the whole story, they would feel the same. They do not. The difference is not subtle and it is not placebo....