The Matcha Edit

Organic vs Non-Organic Matcha: Why It Matters More Than You Think

Organic vs Non-Organic Matcha: Why It Matters M...

Most food categories give you a reasonable choice between organic and non-organic. The nutritional difference is often marginal and the decision comes down to personal preference and budget. Matcha is...

Organic vs Non-Organic Matcha: Why It Matters M...

Most food categories give you a reasonable choice between organic and non-organic. The nutritional difference is often marginal and the decision comes down to personal preference and budget. Matcha is...

The Froth Test: How to Tell If Your Matcha Was Made Properly

The Froth Test: How to Tell If Your Matcha Was ...

When you order a matcha and it arrives without a froth, or with a thin layer of large bubbles that disappears before you take a sip, that is not a...

The Froth Test: How to Tell If Your Matcha Was ...

When you order a matcha and it arrives without a froth, or with a thin layer of large bubbles that disappears before you take a sip, that is not a...

How Should You Store Matcha? Everything You Need to Know

How Should You Store Matcha? Everything You Nee...

You have gone to the effort of sourcing good matcha. How you store it once it is open determines how long it stays that way. Matcha is more sensitive than...

How Should You Store Matcha? Everything You Nee...

You have gone to the effort of sourcing good matcha. How you store it once it is open determines how long it stays that way. Matcha is more sensitive than...

Hands pouring hot water over ceremonial grade matcha powder in a white bowl

Why Water Temperature Makes or Breaks Your Matcha

Before thermometers existed, the people who made matcha in Japan had a simple way of knowing when their water was ready. They watched for a specific kind of bubble, small...

Why Water Temperature Makes or Breaks Your Matcha

Before thermometers existed, the people who made matcha in Japan had a simple way of knowing when their water was ready. They watched for a specific kind of bubble, small...

Single Cultivar vs Blended Matcha: Why the Difference Matters

Single Cultivar vs Blended Matcha: Why the Diff...

Most matcha is a blend. Multiple cultivars, sometimes multiple regions, mixed together before grinding. Blending has its logic, it allows producers to maintain a consistent flavour year on year and...

Single Cultivar vs Blended Matcha: Why the Diff...

Most matcha is a blend. Multiple cultivars, sometimes multiple regions, mixed together before grinding. Blending has its logic, it allows producers to maintain a consistent flavour year on year and...

Bright green ceremonial grade matcha powder in a white bowl with a bamboo whisk

Japan's Matcha Regions Explained: Why Where It'...

Most people buying matcha focus on the grade on the label. Ceremonial, premium, culinary. What gets far less attention is origin, the specific region in Japan where the leaf was...

Japan's Matcha Regions Explained: Why Where It'...

Most people buying matcha focus on the grade on the label. Ceremonial, premium, culinary. What gets far less attention is origin, the specific region in Japan where the leaf was...