The Matcha Edit

Single Cultivar vs Blended Matcha: Why the Difference Matters

Single Cultivar vs Blended Matcha: Why the Diff...

Most matcha is a blend. Multiple cultivars, sometimes multiple regions, mixed together before grinding. Blending has its logic, it allows producers to maintain a consistent flavour year on year and...

Single Cultivar vs Blended Matcha: Why the Diff...

Most matcha is a blend. Multiple cultivars, sometimes multiple regions, mixed together before grinding. Blending has its logic, it allows producers to maintain a consistent flavour year on year and...

Bright green ceremonial grade matcha powder in a white bowl with a bamboo whisk

Japan's Matcha Regions Explained: Why Where It'...

Most people buying matcha focus on the grade on the label. Ceremonial, premium, culinary. What gets far less attention is origin, the specific region in Japan where the leaf was...

Japan's Matcha Regions Explained: Why Where It'...

Most people buying matcha focus on the grade on the label. Ceremonial, premium, culinary. What gets far less attention is origin, the specific region in Japan where the leaf was...

Nice To Matcha Masters Reserve tin on pink background with matcha powder

Okumidori Matcha: The Cultivar Behind Our Maste...

Most people who try our signature matcha want to know what makes it different from the master's reserve. It is not the grade, both are first flush ceremonial. It is not...

Okumidori Matcha: The Cultivar Behind Our Maste...

Most people who try our signature matcha want to know what makes it different from the master's reserve. It is not the grade, both are first flush ceremonial. It is not...

Hand holding a bamboo matcha whisk on a pink background

Why Matcha Should Never Be Pre-Batched

Whisked to Order. Every Time. Our aprons say "whisked to order" on them. That is not a slogan. It is a description of exactly what happens at our bar, every...

Why Matcha Should Never Be Pre-Batched

Whisked to Order. Every Time. Our aprons say "whisked to order" on them. That is not a slogan. It is a description of exactly what happens at our bar, every...

Nice To Matcha Signature Ceremonial Grade Matcha tin on pink background

Yabukita Matcha: The cultivar behind our signat...

Most people who drink matcha have no idea what cultivar they are drinking. It rarely appears on the label. The grade gets all the attention, but cultivar is one of...

Yabukita Matcha: The cultivar behind our signat...

Most people who drink matcha have no idea what cultivar they are drinking. It rarely appears on the label. The grade gets all the attention, but cultivar is one of...

Close-up of vibrant green ceremonial grade matcha powder showing quality and colour

What Does L-Theanine Do? Why It Makes Matcha Di...

If you have ever noticed that matcha gives you a different kind of focus than coffee, L-theanine is the reason. It is not marketing. It is a measurable compound with...

What Does L-Theanine Do? Why It Makes Matcha Di...

If you have ever noticed that matcha gives you a different kind of focus than coffee, L-theanine is the reason. It is not marketing. It is a measurable compound with...