The Matcha Edit
Why Is Ceremonial Grade Matcha More Expensive?
The price difference between a ceremonial grade matcha and the powder sold in supermarkets or health food shops is significant. It is also entirely explainable. The gap is not branding...
Why Is Ceremonial Grade Matcha More Expensive?
The price difference between a ceremonial grade matcha and the powder sold in supermarkets or health food shops is significant. It is also entirely explainable. The gap is not branding...
What Are the Benefits of Matcha - The Definitiv...
Matcha is one of the most nutritionally dense drinks available. Not in the way that wellness marketing tends to frame it, but in a measurable, compound-specific way that is well...
What Are the Benefits of Matcha - The Definitiv...
Matcha is one of the most nutritionally dense drinks available. Not in the way that wellness marketing tends to frame it, but in a measurable, compound-specific way that is well...
What Should Matcha Taste Like? What the Flavour...
Most people who try matcha for the first time and find it bitter assume it is just how matcha tastes. It is not. Bitterness in matcha is almost always a...
What Should Matcha Taste Like? What the Flavour...
Most people who try matcha for the first time and find it bitter assume it is just how matcha tastes. It is not. Bitterness in matcha is almost always a...
Chlorophyll in Matcha: What It Is and What It S...
The colour of your matcha is not aesthetic. It is functional information. The vivid, almost electric green of a good ceremonial grade matcha is a direct measure of chlorophyll concentration,...
Chlorophyll in Matcha: What It Is and What It S...
The colour of your matcha is not aesthetic. It is functional information. The vivid, almost electric green of a good ceremonial grade matcha is a direct measure of chlorophyll concentration,...
Matcha and Antioxidants: What the Research Actu...
EGCG is the most studied antioxidant compound in matcha. Most people who drink matcha regularly have heard it referenced but few understand what it actually is, what the research shows,...
Matcha and Antioxidants: What the Research Actu...
EGCG is the most studied antioxidant compound in matcha. Most people who drink matcha regularly have heard it referenced but few understand what it actually is, what the research shows,...
What is First Flush Matcha and Why Does It Matter?
Grade, region, cultivar, harvest timing. These are the four pillars of what makes ceremonial grade matcha worth buying. Each one matters. Take any one of them away and the quality...
What is First Flush Matcha and Why Does It Matter?
Grade, region, cultivar, harvest timing. These are the four pillars of what makes ceremonial grade matcha worth buying. Each one matters. Take any one of them away and the quality...