The Matcha Edit
How Uji Became the Home of Matcha
There are a lot of places in Japan that grow tea. Most people who drink matcha have heard of Uji. Fewer know why it matters, or why the gap between...
How Uji Became the Home of Matcha
There are a lot of places in Japan that grow tea. Most people who drink matcha have heard of Uji. Fewer know why it matters, or why the gap between...
How to make the perfect matcha at home
 Quality is non-negotiable. The matcha you choose, the tools you use, and the method you follow all matter and getting all three right is exactly what this guide is...
How to make the perfect matcha at home
 Quality is non-negotiable. The matcha you choose, the tools you use, and the method you follow all matter and getting all three right is exactly what this guide is...
Matcha vs Coffee: An Honest Comparison
We're not here to tell you coffee is bad. Coffee is genuinely good. The smell, the routine, the social fabric built around it. None of that is up for debate....
Matcha vs Coffee: An Honest Comparison
We're not here to tell you coffee is bad. Coffee is genuinely good. The smell, the routine, the social fabric built around it. None of that is up for debate....
How to tell if your matcha is actually Ceremoni...
You've read the label. It says Ceremonial Grade. But how do you actually know? The term "Ceremonial Grade" has no formal industry regulation behind it. There's no governing body signing...
How to tell if your matcha is actually Ceremoni...
You've read the label. It says Ceremonial Grade. But how do you actually know? The term "Ceremonial Grade" has no formal industry regulation behind it. There's no governing body signing...
Why matcha and dairy don't mix
We know. You have questions. You walk up to the counter, order a matcha, and we ask what milk you'd like. You say "normal milk" and we explain that we...
Why matcha and dairy don't mix
We know. You have questions. You walk up to the counter, order a matcha, and we ask what milk you'd like. You say "normal milk" and we explain that we...
A beginners guide to the real thing
Matcha is more than a trend - it's a thousand-year-old ritual. Learn what matcha actually is, how to spot the real thing, and how to make it properly at home.
A beginners guide to the real thing
Matcha is more than a trend - it's a thousand-year-old ritual. Learn what matcha actually is, how to spot the real thing, and how to make it properly at home.