The Matcha Edit

Nice To Matcha Masters Reserve tin on pink background with matcha powder

Okumidori Matcha: The Cultivar Behind Our Maste...

Most people who try our signature matcha want to know what makes it different from the master's reserve. It is not the grade, both are first flush ceremonial. It is not...

Okumidori Matcha: The Cultivar Behind Our Maste...

Most people who try our signature matcha want to know what makes it different from the master's reserve. It is not the grade, both are first flush ceremonial. It is not...

Hand holding a bamboo matcha whisk on a pink background

Why Matcha Should Never Be Pre-Batched

Whisked to Order. Every Time. Our aprons say "whisked to order" on them. That is not a slogan. It is a description of exactly what happens at our bar, every...

Why Matcha Should Never Be Pre-Batched

Whisked to Order. Every Time. Our aprons say "whisked to order" on them. That is not a slogan. It is a description of exactly what happens at our bar, every...

Nice To Matcha Signature Ceremonial Grade Matcha tin on pink background

Yabukita Matcha: The cultivar behind our signat...

Most people who drink matcha have no idea what cultivar they are drinking. It rarely appears on the label. The grade gets all the attention, but cultivar is one of...

Yabukita Matcha: The cultivar behind our signat...

Most people who drink matcha have no idea what cultivar they are drinking. It rarely appears on the label. The grade gets all the attention, but cultivar is one of...

Close-up of vibrant green ceremonial grade matcha powder showing quality and colour

What Does L-Theanine Do? Why It Makes Matcha Di...

If you have ever noticed that matcha gives you a different kind of focus than coffee, L-theanine is the reason. It is not marketing. It is a measurable compound with...

What Does L-Theanine Do? Why It Makes Matcha Di...

If you have ever noticed that matcha gives you a different kind of focus than coffee, L-theanine is the reason. It is not marketing. It is a measurable compound with...

Traditional Japanese matcha tea gardens in Uji, Kyoto with rolling green hills

How Uji Became the Home of Matcha

There are a lot of places in Japan that grow tea. Most people who drink matcha have heard of Uji. Fewer know why it matters, or why the gap between...

How Uji Became the Home of Matcha

There are a lot of places in Japan that grow tea. Most people who drink matcha have heard of Uji. Fewer know why it matters, or why the gap between...

Nice To Matcha tins and matcha preparation tools on pink background

What You Need to Make Matcha at Home: The Compl...

  Quality is non-negotiable. The matcha you choose, the tools you use, and the method you follow all matter and getting all three right is exactly what this guide is...

What You Need to Make Matcha at Home: The Compl...

  Quality is non-negotiable. The matcha you choose, the tools you use, and the method you follow all matter and getting all three right is exactly what this guide is...